Growth CONSULTING PROJECTS
CONTRACT WORK
LOS ANGELES, CA & BERLIN, GERMANY
2016 — 2019
AYZENBERG GROUP
May 2016 — October 2018
In May of 2016, I accepted a job at the Ayzenberg Group, one of California’s largest, independent, 360 advertising agencies. I started as an account coordinator on the Influencer Orchestration Network (ION) team, working on influencer campaigns for clients like JW Marriot, Netflix, the Amazon App Store, Scopely, and Sony PlayStation VR.
A year later, I decided to move to Berlin for personal reasons and after quitting my job, I was approached by Mr. Ayzenberg himself to continue working for the agency from Berlin. My mission was to analyze the European advertising market and explore opportunities for market entry and international growth.
For the next year and a half, I continued to work for the Ayzenberg Group, first as an account executive and then later as partnerships manager for the agency’s editorial arm, AList, driving partnerships and sales for the digital, marketing and brand news publication. During this time, I successfully negotiated 31 media partnerships with respected marketing trade associations, awards presenters, educational platforms, and some of the world’s largest international conferences and events. Through these partnerships, I increased website referral traffic by +34%, newsletter subscriptions by +42%, and introduced the magazine’s first sales clients.
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Maya procured partnerships with clients that allowed AList to position itself as a leader in our industry.
Within a short time span, she successfully opened doors to newfound international avenues that we’d long been trying to leverage by way of advertising, sponsored content and presence at premier industry events. By spearheading our new strategy, her output proved to be a boon for our partners, publication and business development teams. Without her tireless, around-the-clock work—she was based in Europe—this would not have been possible. She is shrewd, sharp, detail oriented and the ultimate self-starter who understands and delivers solutions for all parties involved.
— Manouk Akopyan, Senior Editor
BLKBX Creative Group
November 2018 - March 2019 | Contract Role
BLKBX is a boutique creative agency based in Los Angeles, CA. Working from Berlin, I conducted market research and explored European business opportunities in collaboration with BLKBX management.
WHAT ABOUT AGENCY
March 2019 - June 2019
A short-term role helping set designer and artistic director, Simone Serlenga, launch his agency and secure sponsorships for his installation at Tech Open Air 2019.
