CASE STUDY
GOODPATCH
PROVE THE POWER OF DESIGN
JUNE 2019 — AUGUST 2020
Overview
Goodpatch is an independent Japanese design company with studios in Berlin, Tokyo, and Munich. I joined the Berlin team in June 2019 as their first Marketing and Communications Manager, leading all European and English-speaking marketing efforts, including social media, PR, content marketing, and events. In this role, I developed and executed multi-channel marketing campaigns, built strategic partnerships to increase brand visibility, and created content that positioned Goodpatch as a thought leader in the design industry. I also managed press relations, securing media coverage in key industry publications, and oversaw event programming to strengthen community engagement.
Working at Goodpatch, I had the rare opportunity to help scale a global startup, travel the world, and collaborate daily with a highly diverse team of experience designers, strategists, researchers, developers, and technologists, bridging disciplines to bring innovative design solutions to market. I facilitated our participation at global conferences where we had booths or speaking engagements. Conferences included Slush in Helsinki, VR Awards in London, Wunder Mobility Summit in Hamburg, Future Port in Prague, and others.
One highlight was the opportunity to lead global (english) communication around Goodpatch’s IPO on the Tokyo Stock Exchange in 2020. It was a special timing for a design firm to go public, with everything that happened during that year.
Below are some professional highlights from my time at the company.
“
Working with Maya was an absolute blast!
She found a voice for the company and became the face for Goodpatch. I highly recommend her for leadership roles in Marketing and Communications and would love to see work paths cross again in the future…Maya was a real value—and happiness—add to the team.
— Boris Jitsukata, Director & Executive Officer, Goodpatch
GOODPATCH GLOBAL
A NEW GLOBAL WEBSITE
In 2020 we launched a new global website with the specific goal of catching the attention of the European market and optimizing our site for lead generation. To maximize visibility, the entire site was designed with SEO best practices, ensuring strong keyword integration, intuitive site architecture, and performance optimization for search rankings.
As the keeper of the Goodpatch brand and voice, I was heavily involved in the website’s design and development, carefully curating images to align with our new visual identity and crafting compelling, conversion-driven copy. Every element—from messaging hierarchy to metadata—was strategically developed to enhance engagement, improve discoverability, and drive meaningful interactions with our target audience.
PRODUCT CRUNCH
A monthly community event
One of the things I appreciated most about Goodpatch was our passion and investment in the Berlin design community. Each month, we hosted Product Crunch, a learning platform and community for passionate product people: project managers, designers, engineers, researchers, founders, and everyone in between.
What started as a workshop with 10 guests grew into a thriving meetup community of 5.2K members over four years, making Product Crunch one of Berlin’s most popular product design meetups.
I had the pleasure of producing and hosting both virtual and live Product Crunch events, introducing leaders from companies like LEGO Group, Patagonia, SPACE10 (IKEA), and Infarm.
Athena XRealities Summit
PRODUCT BRANDING AND SALES
As a part of my role I oversaw product marketing for Athena—an XR tool designed for UX designers in the automotive industry, enabling them to prototype automotive HMI early in the design process.
The Athena XRealities Summit was a one-day sales event hosted in Munich, Germany. As the event lead, I branded and managed all aspects of this exclusive gathering for pioneers in the automotive, design, and HMI industries.
A small, hand-selected group of leaders was invited to join us for an intensive day of ignite talks and high-level discussions focused on emerging technologies, the growing importance of human-centered design, and the transformation of OEMs into digital product companies.
Breaking away from the traditional conference mold, the summit was a highly dynamic, concentrated, and interactive event, emphasizing tangible solutions, meaningful dialogue, and the exchange of invaluable expertise.
