OTHER PROJECTS

CSR2: RACERS VS GAMERS

ION, Ayzenberg Group | Account Coordinator | 2016

CSR is one of the top mobile racing games on the market, and when Zynga was ready to launch CSR2, the ION team at Ayzenberg was tasked with exciting and re-engaging players, while driving game installs. Targeting both mobile gamers and auto enthusiasts, we developed a decathlon style competition series rooted in the game’s core elements while leveraging the audiences of 6 key influencers.